One cannot talk about Search Engine Optimization (SEO) without reference to Search Engine Result Pages (SERPs). On that note, we can describe SEO as a process of improving the visibility of a website or web address on organic search engine result pages (SERPs). This is done by embedding search engine friendly elements into the websites. For an effective search engine optimization relevant keywords must be included, and then the on-page optimization will make such carefully selected keywords prominent for search engine algorithms.

Two basic SEO types

Off-page optimization

This refers mainly to backlinks

On-page optimization

Website elements comprising a web page, such as HTML code, images and textual content.

Many agree that search engine optimization is a surefire mean to marketing any website as it boosts website traffic. It is however sad that businesses and individuals have invested so much into SEO companies based on this general belief and end up having nothing to show for it. A sad loss!

There are many search engine optimization services proffering solutions for ranking issues, and deficiencies. Now, depending on the goals of the website owner in need of SEO service, there may be need for only one or a combination of the SEO services.

What SEO does?

  • Boosts the search engine friendliness of website.
  • SEO helps website?s ranking over a period of time.
  • By using a well planned and executed search engine optimization campaign, it can boost website?s rankings.
  • Can leverage useful, entertaining and interesting contents to create a successful link building campaign which in turn leads improvement in ranking.

What SEO cannot Achieve

  • Make websites rank for any keyword desired.
  • SREO cannot boost website rankings for the most competitive keywords in a short period.
  • SEO cannot leverage low-quality content.
  • SEO will not optimize website?s content by the use of a secret keyword density.