One cannot talk about Search Engine Optimization (SEO) without reference to Search Engine Result Pages (SERPs). On that note, we can describe SEO as a process of improving the visibility of a website or web address on organic search engine result pages (SERPs). This is done by embedding search engine friendly elements into the websites. For an effective search engine optimization relevant keywords must be included, and then the on-page optimization will make such carefully selected keywords prominent for search engine algorithms.
Many agree that search engine optimization is a surefire mean to marketing any website as it boosts website traffic. It is however sad that businesses and individuals have invested so much into SEO companies based on this general belief and end up having nothing to show for it. A sad loss!
There are many search engine optimization services proffering solutions for ranking issues, and deficiencies. Now, depending on the goals of the website owner in need of SEO service, there may be need for only one or a combination of the SEO services.